Accounting Logo Best Practices
Some of the best practices in accounting logo design include;
Color
Accounting and CPA brands never shy away from color. Similarly, investment and finance logos come in all hues and shades. Even though these niches don't go too deep with bright colors, they coordinate their brand colors to create logos that stand out. Some brands go bold with popping colors, while some choose to remain classic in black and white. When creating your accounting firm logos, stick to one or two colors so that the end product doesn't distract your prospects and compromise customer trust.
It's worth noting that every CPA firm logo should display high levels of professionalism. Don't use flashy colors or complex designs. Your goal should be to keep it simple and elegant. Besides, all you want is a logo that will attract your customers and look good on different materials, including business cards designs and stationery.
Layout
The best CPA firm logos look just as classy on a letterhead as they do on a billboard. To achieve this flexibility level for your brand, you cannot afford to go wrong when choosing the layout. Minimalistic graphical designs, neat layouts look amazing across a variety of mediums. However, in case you don't want to limit your layout options, the wisest decision is to create several variations specially made for different mediums.
Symbol
When creating your logo, the selection of accounting symbols goes a long way toward determining whether it will be successful. The symbols you choose act as an extension of the products and services you provide. They reflect your personality and resonate with clients who share a similar personality. Generally, your fonts, colors, and symbols should complement each other. This will create a long-lasting impression of your brand!
As a rule of the thumb, don’t use symbols that are unrelated to the types of services you provide. For instance, if you run a bookkeeping firm, it makes more sense to use books or graphs as your symbols instead of an arrow bar or shield logo. Similarly, if you own an accounting firm select a calculator logo instead of bank or dollar symbols.
For CPA symbols, you can use bank building graphics, dollars, currency, coin symbols, as well as charts, and other relevant images to create a lasting impression.
For both CPA and accounting logos, you can use text logos in case you fail to find the ideal icons for your needs.
Typography
The typeface you use for your finance and investment logo design can communicate your brand’s style and seriousness at a glance. If you check most accounting logo images, you will notice that most of them feature bold, visible sans-serif fonts. This ensures they are readable across different applications and sizes.
Typography is an accounting logo factor you should not overlook in the design process. You may consider analyzing the typeface your competitors use to tell whether yours sticks out from the crowd.
You might use the best customizing graphic design program and choose the best coin currency or money symbol to create your accounting firm logos, but you will fail if you ignore these best practices that have made major brands what they are today. Before you sit down and begin the design process, make sure you re-re-read this part and make the best out of it! Good Luck!
How Accounting and CPA Logos Should Look Like?
Basically, your accounting and CPA logo should represent your brand and your personal taste. However, ensure your logo design contains images that symbolize different values based on the services you provide. Remember, your logo should effectively communicate if you are a CPA or an accountant, and should not cause any confusion to your prospects.
When creating your company logo, you need to make it as professional and as business-oriented as possible without compromising aesthetics. When selecting images or accounting symbols, such as shield, line graph and arrow logos or even a tree symbol like the logo below, make sure they are simple, yet sleek and elegant. Shun away from complex designs when possible, since it takes away from the proper and professional appearance of your logo.
Image: TDA CPAs
In some instances, using your company’s initials to represent your brand is better than using images. Therefore, determine what you want for your business and make a prudent decision!
