How to Choose the Color of Your Fashion Logo
More often than not, the clothing logo design free template design you download will give you an idea of the colors to use for your fashion exhibition logo or any other fashion accessories logo you intend to create. Nonetheless, you may need to use other colors you feel will represent your brand better. Multiple studies reveal that the right color can enhance a client’s brand perception. It can also evoke the right emotions and help you enhance your clientele base.
Successful brands use the whole color palette to design their logos. This means that there are no standard color solutions that can be used across the board. Before you choose the perfect color for your logo, you need to understand the specific psychology of every color used in logo design for the fashion industry.
In the section below, we will focus on the most common colors used in the fashion industry. Read on!
Yellow
When you see yellow, you see encouragement, amusement, positive vibes, and fun. This is what this color is all about. It is a powerful source of creative thinking, but if overused, it can be tiresome. Yellow is action-oriented and doesn’t evoke any passionate or aggressive connotations. In case you want to spread joy to your prospects, this sunny color will be an effective addition to your logo. Nonetheless, make sure it is used with utmost moderation since too much of it can cause fatigue.
Here is an example of an appealing yellow fashion logo:
Red
Even though red is often associated with danger, it also symbolizes strength and greatness. It excites the nervous system and evokes a broad array of emotions. Depending on how you use it, it can evoke passion, fear, aggression, love, or passion. Using red to attract the eye is a great marketing trick. It stimulates shoppers by creating an urgency to the most essential parts of the product. This prompts them to take physical action. This is a color you certainly need in your fashion logo!
If you want to trigger strong associations and push your target market to decisive action, this is the best color to use. But remember, it could highlight some undesirable emotions. Therefore, use it with caution!
Here is a good example of a red logo that can attract attention:
Orange
The orange color palette is located between yellow and red and is one of the most used colors in fashion logo design. This color combines the psychological connotations of the two colors; thus, it's one of the most powerful colors to consider.
Orange creates a synergy in the atmosphere, and using it in your logo could make your customers perceive your brand as energetic and create the associations you are looking for in your branding efforts.
Here is an example of a logo with some touch of orange that shows optimal stylishness:
Blue
Blue is regarded as a cold color since it's the color of water and the sky. It is capable of soothing, and can also help people focus. It is regarded as a color of honesty, calm, and confidence. Even though this color might not spur clients to decisive action, it is integral in building trust. Therefore, if you need to create a clothing brand with a flower logo, you can use some blue shades, which will help you a great deal in building customer trust that will last for years.
Nonetheless, you need to know that blue is considered mundane for the fashion industry. It can trigger negative feelings of disaffection, depression, predictability, and coldness. To make the best out of it, make sure you use it alongside other colors. You can work with a designer to help you place this color in the best way possible for desirable outcomes.
Below is a blue logo you can use for motivation when creating yours:
Violet
Not many people use violet in their logos because they don't understand the color. Surprisingly, it is the color of spirituality, royalty, magic, and aristocracy. It is often associated with greatness and power. Nonetheless, it has soothing and noble connotations than any other color. Even though it is regarded as a cold color, it doesn't spur in action or excites the nervous system. When you use it in your logo design, it can create a perception of confidence, wisdom, and success. It can inspire respect towards your brand, and this is good news for your branding efforts! This is the best color to use in your clothing brand logo especially if you want to appeal to a younger audience.
Here is an example of a violet logo:
Green
Do you want to create a logo that combines nature, freshness, sport, and a healthy lifestyle? Well, you might consider using a green color. Green is not as proactive as red, not as serene as blue, and not as aggressive as yellow. In case all you need is simplicity and harmony in your branding, this is the ideal color to use! However, remember that a vast amount of this color may seem depressing, stagnating, and dull. Therefore, use it with moderation for optimal success!
What do you think about this green logo?
