How to Design Your Own Real Estate Logo: Tips, Tricks and What to Expect

How To Get Inspiration For Your Real Estate Logo Design

The first question that you will come across when designing your own real estate logo is simply this: Where do I begin?

Logo design can seem like an overwhelming task. After all, there are many elements that go into an effective, memorable design. And your logo will be the most commonly seen piece of branding, representing your company in the mind of your audience.

The first place you can start in searching for inspiration is your company itself. Take some time to analyze what motivated you to pursue this career, and what goals you have set for your company.

Look at the facts of your business, as well. Consider the locality in which you operate, the type of real estate you handle, and whether you also offer property management, mortgaging and loan services, and other services that may be useful to your clients. (If you’re specifically looking for tips on creating your office logo, or a logo for any other real estate-adjacent businesses, keep reading! Those will be addressed later on in the article.)

You can also take the time to assess your target audience. What demographics will you target? Who will you market to? What type of clients do you hope to secure, and what will they expect from you? Analyzing the needs of your clients and how you can fulfill them can help you to pinpoint graphic elements that should be included in your design. For instance, if you work in a rural area, you may want to develop a farmhouse logo. If you operate in a city or urban area, an apartment logo may be more appropriate to your services. And if you deal chiefly in commercial property, you may develop a large building logo that illustrates the nature of your area of expertise.

All of these are good preliminary ideas to help you on your logo design journey. But you can also turn elsewhere for inspiration.

Trends In Real Estate Logos And Marketing Materials

The first thing that comes to mind in real estate logo design is probably something like the house graphics mentioned earlier. Or, perhaps, you may think in terms of a key logo, which would work both for a real estate firm and for adjacent markets, such as investment logos. Both of these are clearly identifiable with the real estate and house-buying market. Symbolism isn’t really necessary.

But a quick glance at logos belonging to some of the most successful real estate firms in the world shows that not only do most of them not use such graphics — many of them don’t use any graphics at all.

Firms like Century 21, Aaron Kirman Partners, and the Corcoran Group all use wordmarks as logos — otherwise known as simply using the name of the company, without including a graphic element. For these companies and many more, the color palette and font choice is what makes the logo stand apart from the competition.

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Other famous companies, such as Luxury Portfolio International — perhaps one of the most famous luxury real estate logos — uses a stylized monogram for a logo.

These firms are all well-established, and most of them operate worldwide. So you may feel that their example isn’t the best one to follow for a smaller, hometown firm that operates in the local area.

Still, it’s an interesting trend to note. You can alternatively use a logo maker tool like Logo Design to generate your design ideas, it’s up to you.

Most expert designers suggest using a combination mark for a new company, ie., a graphic and a wordmark, the name of the company. This type of logo is excellent for establishing recognition of a new business, and can be adapted as necessary by using either one of the elements.

Design Elements: Choosing Fonts, Colors, And Graphics

Choosing the individual design elements for your logo should be dictated by a few key components:

• Memorability
• On-message
• User-friendliness
• Versatility

Each of these components should play into the decisions you make. And satisfying these requirements really depends on the nature of your business, as well as your brand personality. Remember to go back to the first analysis of your company and let that guide you as you choose each element.

Choosing Your Font

It was already mentioned that one of the most common trends in famous real estate and property company logos is the “logotype” style. This type of logo simply uses the name of the company as the logo. It can be designed with the full name of the company, if it’s not too long, or using the initial letter or letters in a lettermark or monogram style.

With this trend, the importance of font choice is really highlighted. It’s absolutely imperative that your font choice be readable and legible at different sizes, as well as when used in grayscale or with limited colors. It needs to stand out against the background color or image. And it must clearly identify your company name.

The most common type of font for real estate and property development logos is sans serif. Sans serif fonts make sense for this market; they are typically seen as straightforward, clean, modern, and trustworthy.

If you’re interested in searching out the perfect font for your real estate logo, sites like Google Fonts and Typewolf are excellent tools to help you narrow down your choices.

Choosing Your Colors

As mentioned, fonts need to stand out clearly and legibly against background colors. So let’s take a look at the best color palettes for a property dealer logo.

More often than not, color choice in graphic design is heavily influenced by two things:

• Trend
• The psychology of color

Trends come and go, and vary from market to market. For the real estate market, and particularly property logo design, the most common color trend is blue. Closely following up this ever-popular choice is a combination palette of black, white, and gold.

Of course, simply because certain color choices are more common within your market isn’t the best motivator to choose those colors. The more important factor is what color fits your company, including the overall aesthetic of your branding and design. Keep in mind, too, that the last thing you want is a design that looks like every other property advisor logo out there — you want to stand out from the crowd.

All that being said, trends can be a helpful hint as to what colors should be considered.

The psychology of color, meanwhile, gives designers extra insight into how the colors they choose will likely be perceived by the audience they’re targeting. And analyzing this area of research makes it clear why certain colors tend to trend.

Blue, for example, is seen as a soothing, trustworthy, familiar, and comfortable color. It’s ideal for a company that markets homes to families. It’s also the most popular color in branding.

A combination palette of black, white, and gold, meanwhile, brings an element of distinction, dignity, and respectability to a logo. It’s probably no surprise that these colors are most often seen in larger, more affluent companies that deal in luxury sales.

Choosing Your Graphics

If you’ve decided to try out a combination mark logo design for your realty firm as most experts suggest, then you’ll need to give some consideration to the graphic that you choose. And not just the graphic, but also the style. Remember, your graphics are sending a message to your audience, just like your font and color choice.

Consider, as an example, the difference between a property management company that uses a landscape logo, and a company that uses a cityscape logo.

Obviously, each one sends a very different message. If you went to a city-based real estate firm and found that they used a rolling landscape for their logo, you’d probably be taken aback, because that’s not what you expected at all!

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Real estate logo images don’t need to be centered around buildings or landscapes, however. Coldwell Bankers, for example, uses a simple star within their combination mark. You could also get inspiration from elements like a key, a garden, a tree, or a compass logo image.

If you’re working within a specific area, it’s worth considering a logo image that reflects your hometown, such as a rendering of local sights or landmarks.

Remember that your logo must be a certain type of image in order to ensure that it doesn’t degrade when blown up or shrunk down. Real estate logo vectors are the only type that will ensure versatility.

Designing A Logo For Property Management

Along with real estate firms, there are plenty of other real estate-adjacent businesses that have similar needs and which can use similar logo design inspiration. Let’s take a look at a few of them.

• Property Management Logo. If you’re looking for property maintenance logo ideas, your inspiration will depend heavily on the type of property you work with. Residential, industrial, apartments, rentals, and agricultural will all draw from this factor.
• Home Insurance Logo. This market is closely tied to real estate, as it’s often a requirement of buying a new home, depending on the state you live in and the area the house is located. It’s a little less trite to use a home logo or building logo for this type of company, so these types of graphics are recommended.
• Lending and Mortgage Logo. Another necessary market that comes along with the real estate niche, mortgage companies often use more symbolic graphic elements, such as keys and compasses.
• Architect Logo. Frequently, small building design companies work along with the real estate market to find clients who either want to build from scratch on their newly-purchased property, or who want to change aspects of their new house to make it suit their needs as individuals. Architects, carpentry logos, and construction firm logos can also draw from the keys to real estate logos, though we also suggest using specific design elements for graphics, such as windows and front doors. Stylized graphics work well for this type of business logo.

Regardless of the type of logo you need to create, if it ties back to real estate, it’s a safe bet to follow the trends and suggestions outlined here. Make use of the property logo ideas we’ve included, and adapt them to fit your company.